Grandpa Pasqualino was born into a peasant’s family on May 3, 1912. He was the 4th of 8 children. Feeding the entire family every day wasn’t always possible, but hunger disappears and people remain. A desire to work and entrepreneurial mind result in Pasqualino being nicknamed u Baruni (a “deal”), which if you don’t mind, for my grandfather holds true for the nobleness of his soul more so than for his property. He married Caterina Zanca in 1937. They had 3 children Totò, Luisa and Carmelo. My grandfather made headway with wine, which was profitable in the countryside, and sold no maiaseno (in the warehouse). When bars still hadn't become popular, the maiaseno often became a meeting place where people could share daily and life experiences while drinking a quartino (a quarter of a litre of wine). He devoted himself to business and recruited a fisherman with a sailboat to transport the good products provided by the soil in Ustica to the market in Palermo. Soon melons and legumes became delicacies for people from Palermo to buy up from the stalls at the Vucciria market. He worked until the venerable age of 96, and believe me when I say it wasn't easy to keep up with him and what he called his pen (hoe or zappudda in local dialect). This is how the heart and mind of an Ustica that no longer exists came to be, and that we all miss dearly. Then I came along. I started following the rhythms of the countryside (what is now a company) at a young age, and I studied and graduated. I began working in northern Italy and then returned to Ustica, which in the meantime - thanks also to the Slow Food Foundation - was re-launched with a product the Neapolitans came to buy on the island in the 1950's: Lentils. And so the farm U baruni was created in honour of my grandfather. I am attempting to continue my family tradition: A love for the land and respect for people who have the good fortune to taste my dried or fresh products. My company slogan is FROM US TO YOU... NATURALLY. The business focuses on 5 hectares of lentils and 1 hectare of beans and chickpeas. Broad beans, wheat, vegetables and much more is also produced and all sold and eaten fresh on the island.

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